SASC, a social enterprise deeply committed to women's empowerment, has partnered with Liberty Society on a comprehensive initiative to provide makeup training, resources, and support to marginalized women in Indonesia. This collaboration focuses on women who have faced violence and trauma, offering them the tools and opportunities they need to rebuild their lives and achieve true financial independence.
A Photoshoot Campaign and Makeup Training to Boost Confidence and Equip Women for Success
SASC and Liberty Society joined forces for a transformative campaign to empower marginalized women, featuring a photoshoot with five participants from Liberty Society's training program. The initiative aimed to boost confidence, showcase strength, and raise awareness about the challenges these women face. As a result, 33 women have been empowered, with those trained now having a better future. Additionally, hundreds of thousands of SASC customers were made aware of this impactful campaign, which broke stereotypes of refugee women and highlighted how women can support women regardless of nationality and different skin tones.
Beyond the photoshoot, SASC donated 100 "Sassy Girl Beauty Starter Pack" makeup kits and conducted 20 professional training sessions, totaling 60 hours, from August to November. These efforts equipped the women with practical skills and confidence, leaving them empowered and ready to embrace new opportunities.
Makeup Training Event: A Day of Learning, Confidence-Building, and Connection
On November 2, 2023, SASC and Liberty Society held a special makeup training event. The event included a hands-on makeup session led by a professional artist from SASC, a talk show on building self-confidence, and a shared lunch for socializing. Participants rated the event highly, with a satisfaction score of 4.6 out of 5, appreciating the mix of makeup tips and confidence-building discussions.
Feedback and Testimonials: Voices of Gratitude and Inspiration
The women in the training programs were grateful for the chance to learn new skills, build confidence, and meet others. Ms. M, 30, from Afghanistan, said, "We’re lucky and happy to have SASC. We can’t wait for more training!" Many others felt the same and wanted more sessions. They also suggested adding topics like bridal makeup, eye makeup, and confidence-building.
SASC and Liberty Society are both dedicated to helping marginalized women. They focus on upskilling, creating a supportive community, and providing job opportunities to help women become financially independent and improve their lives.
A Powerful Partnership for Change
The collaboration between SASC and Liberty Society highlights the power of partnership in empowering women. Through photoshoots, makeup training, confidence-building activities, and continued support, this initiative has helped many women gain skills, boost their self-esteem, and work towards financial independence. As they inspire others, they contribute to a more inclusive society. The success of this collaboration sets an example for other organizations aiming to make a positive impact on marginalized women. A beauty brand can tangibly change one woman's life, making them feel beautiful and confident. We love when a brand does good!